Spain · UK · Ireland

Building leaders in fragmented industries.

Soren provides partnership capital for regional leaders to scale into national leaders. We have seen groups grow from $10M to more than $100M in revenue within a few years, and we want to partner with you to do the same in your industry.

How we build Start a conversation
Partnership, not a buyoutFounders stay investedBased in London

Why we exist

Most great businesses are small. That's the opportunity.

Essential industries are served by thousands of well-run, owner-led companies. They are trusted locally, profitable and resilient, but often too small to invest in technology, attract senior talent or plan a clear succession.

We are partnership capital. We join forces with the founders of like-minded companies in the same industry and, together, build regional and national leaders, while keeping the local relationships that customers value.

01

Scale wins in fragmented markets

Shared purchasing, pricing, systems and talent create advantages that no single local business can build on its own.

02

Local identity is the asset

Customers buy relationships, not logos. Each company keeps its name, its team and its way of serving customers.

03

One backbone, many brands

Finance, reporting, technology, AI and M&A sit at the centre, so local leaders can focus on customers and people.

How we build a cluster

From one great company to an industry leader.

Step 1 · Anchor

Partner with a leader

We start by partnering with a high-quality, founder-led company that becomes the cornerstone of the cluster.

Step 2 · Build

Add like-minded businesses

We bring in complementary companies in the same industry, across new regions, services and customer segments.

Step 3 · Scale

Grow as one

A shared backbone, best-practice playbooks and cross-selling turn a group of good companies into a market leader.

What we look for

The companies we partner with tend to share a few traits.

  • 01Essential, non-discretionary products or services
  • 02Recurring or repeat revenue from loyal customers
  • 03Profitable and cash generative, with a long track record
  • 04A fragmented industry with room to build a leader
  • 05Headquartered in Spain, the UK or Ireland

Above all, we look for founders and teams who are proud of what they have built, and want to see it go further.

In founders' words

Working with Javier through the process was very transparent, and I can recommend him to be by your side in growing and stewarding your software business.
VFounder & CEOVeterinary software company

Every founder we've worked with is available as a reference.

For founders

A partnership, not a buyout.

—

Stay invested

Take meaningful value off the table today, and keep equity in a larger group so you share in the upside you help create.

—

Your name on the door

Your brand, team and culture stay intact. We add resources, not bureaucracy.

—

Long-term owners

We build to last, with patient ownership focused on durable, compounding growth.

—

Straight talk

We're transparent from the first conversation, move quickly and respect your time.

How we help

The resources of a large group, with the agility of a local business.

A shared backbone

Finance, reporting, HR, procurement and compliance run centrally, freeing local teams from the back-office load.

Buy-and-build

We source, negotiate and integrate add-on acquisitions, so your company can grow into new regions and services.

Commercial growth

Pricing, key accounts, cross-selling across the cluster and a professional sales engine that lifts every company in the group.

Technology & AI

Modern systems, data and AI-driven automation across operations, scheduling and customer service, built once and shared by all.

Talent & succession

Senior hires, management incentives and a clear succession path, so the business thrives beyond any one person.

A community of founders

Leaders across the cluster share playbooks, customers and lessons. A working group of peers, not a holding company.

Our experience, in numbers

15+Companies invested in
3Board seats at companies with 10M+ recurring revenue
$1BExit built by one of our advisors, the largest SaaS exit in Spain
3Core markets: Spain, UK & Ireland

Our name

Why Soren Growth?

Growth

Because we invest to build something big together with you and your team. With the right partnership, 1 + 1 = 3.

Soren

Sorensen is Javier's original Norwegian family name, and we are all about legacy. If you trust us with your company and the leadership of a group, we will work not only to preserve your legacy, but to grow it.

Team

Investors and operators who have sat on your side of the table.

Javier Valverde

Javier Valverde

Principal

Javier started his career at McKinsey, leading commercial due diligence and digital value-creation programmes. He then spent his career at Prosus, a $100bn holding company, investing alongside and helping grow large technology groups such as OLX and Delivery Hero/Glovo, as well as a number of high-growth AI companies. He has invested in more than 15 companies and served on the boards of three with over 10M ARR. He lives between London and Madrid.

LinkedIn ↗
Diego C.

Diego C.

Associate
LinkedIn ↗

Advisors

Advisor

Former C-level executive, vLex

Part of the leadership team behind vLex, the legal-intelligence platform whose $1B sale is the largest SaaS exit in Spanish history.

$1B exit · largest SaaS exit in Spain
Advisor

Former Managing Director, Marlin Equity Partners

Years of experience leading buyouts, buy-and-build strategies and operational value creation at one of the most active technology-focused private equity firms.

Let's talk

Every conversation is confidential, and there's never pressure.

Thinking about the next chapter?

Whether you're exploring a partial sale, planning succession or just want a sounding board, we'll be open about how we work and respectful of your time.

Contact us →

Know a company we should meet?

If you know a great owner-led business in Spain, the UK or Ireland, we'd love an introduction — and we'll always look after the founder.

Make an introduction →
jvalverde@sorengrowth.com

1 Waterhouse Square, London